With more than 100 million views in six days, Kony 2012, a 30-minute documentary about Ugandan rebel leader Joseph Kony, has become the most viral video in history, according to one researcher.
In a blog post, Visible Measures found Kony outpaced other record-setting viral videos. For instance, the video featuring Susan Boyle on Britain’s Got Talent in 2009, hit 70 million views in six days. Old Spice’s “Responses” campaign didn’t hit 70 million until five months after it launched.
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